Nga, Tran Kieu and Trang, Tran Thi Kieu and Khoi, Le Quang and Hang, Hoang Thi (2022) Factors Affecting Personal Customers' Satisfaction With Quality Of Deposit Services At Vietnam Foreign Trade Joint Stock Commercial Bank Can Tho Branch. European Journal of Accounting, Auditing and Finance Research, 10 (5). pp. 116-125. ISSN 2053-4086(Print), 2053-4094(Online)
![[thumbnail of Factors Affecting Personal Customers' Satisfaction.pdf]](https://tudr.org/style/images/fileicons/text.png)
Text
Factors Affecting Personal Customers' Satisfaction.pdf - Published Version
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (591kB) | Request a copy
Abstract
The main objective of the research problem is to determine the factors affecting the satisfaction of individual customers with the quality of savings deposit service at Can Tho VCB. To achieve the research objective, the author has conducted a survey of 288 individual customers who have been saving at Can Tho VCB, who are the subjects of the survey. The results of testing the hypotheses of the research model have shown that there are 06 independent variables arranged in descending order of impact that have a linear relationship with the dependent variable - Satisfaction. of individual customers for the quality of savings deposit services at Can Tho VCB, including savings interest rates (LS); responsiveness (DU); Reliability (STC); Bank brand (TH); Bank staff (NV) and Tangibles factor (PTHH). On the basis of the research results, the author proposes some managerial implications to continuously improve the quality of savings deposit services effectively, meet and satisfy customers' satisfaction when depositing savings at Can Tho VCB.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 13 Jun 2022 11:17 |
| Last Modified: | 13 Jun 2022 11:17 |
| URI: | https://tudr.org/id/eprint/572 |
Actions (login required)
- View Item
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)