Zaheer, Asma (2024) Digital Post-Purchase Blues to Strategic Insights: A Bibliometrics-Based Systematic Review of Customer Purchase Regret. British Journal of Marketing Studies, 12 (5). pp. 47-61. ISSN 2053-4043(Print), 2053-4051(Online)
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Abstract
Deciphering the trends and evolutionary paths of the research on customers’ post-purchase regret in-side the business milieu is crucial for marketing research and application. The current study in-tends to present a succinct bibliometric review based on synthesising the research on customers’ regret. We followed a systematic, sequential and objective process to retrieve a literature corpus comprising 204 peer-reviewed articles from the Scopus database. The literature corpus was cleaned first and then ana-lysed using statistics-based techniques such as descriptive analysis, co-citation network analysis and keyword co-occurrence analysis. The analyses revealed (1) performance, revealing the most produc-tive constituents and trends of the domain and (2) science of the domain, resulting in five thematic clus-ters representing the domain’s intellectual structure: purchase decision and sales, decision-making and regret, post-purchase regret, and anticipated regret. This study provides crucial insights and pre-sents an agenda for research for future marketing scholars by comparing the recent advancements in the literature on consumerism with those in the wider marketing management literature.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 08 Oct 2024 17:04 |
| Last Modified: | 08 Oct 2024 17:04 |
| URI: | https://tudr.org/id/eprint/3458 |
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