Imen Abdennadher, Gdoura (2024) Adoption of Digital Frugality in HRM: A Study of Factors Influencing the Behaviors of Tunisian HR Manager. Global Journal of Human Resource Management, 12 (3). pp. 43-55. ISSN 2053-5686(Print), 2053-5694(Online)
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Abstract
The study focuses on factors influencing the adoption of digital frugal behaviors by Tunisian HR managers. It follows a structured approach, beginning with a theoretical framework that integrates digital frugality into HRM and discusses the UTAUT model's relevance. The research methodology involves a quantitative survey method targeting HR managers in Tunisia, and data analysis is conducted using Structural Equation Modeling (SEM) techniques. The results indicate that performance expectancy and effort expectancy positively influence the intention to use digital frugal HR applications. The study concludes by highlighting the significance of technology adoption in HRM, especially in the context of digital frugality, and suggests avenues for future research, such as exploring cultural and contextual variations in technology adoption and addressing challenges related to frugal innovation in emerging markets.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 15 May 2024 08:53 |
| Last Modified: | 15 May 2024 08:53 |
| URI: | https://tudr.org/id/eprint/2985 |
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