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The Influence of Social Media On the Globalization of Body-Shaper Advertisements: A Comparative Study of Online Marketing Strategies

Kierian, Nnamdie Udo and Mboho, Mbuk and Umoren, Philomena Effiong and Essien, Godwill Bassey (2023) The Influence of Social Media On the Globalization of Body-Shaper Advertisements: A Comparative Study of Online Marketing Strategies. International Journal of International Relations, Media and Mass Communication Studies, 9 (3). pp. 30-39. ISSN 2059-1845 (Print), 2059-185 (Online)

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Abstract

This study delves into the world of body-shaper advertisements, specifically their globalization through social media in today's advertising landscape. It examines the key elements of these ads and reveals the dynamic strategies employed by brands to engage consumers and enhance brand visibility. By comparing body-shaper ads on social media with traditional advertising methods, the study underscores the transformative impact of social media on advertising practices. Visual and textual aspects of these ads stress the importance of aesthetics, persuasive language, and the use of urgency-inducing phrases. User-generated content, such as testimonials and before-and-after images, adds credibility to the advertisements. Some ads also emphasize inclusivity and diversity, aligning with evolving societal values. The research identifies strategies for promoting body-shaper products on social media, highlighting the role of social media influencers, interactive campaigns, educational content, limited-time offers, and precise audience targeting. The comparative analysis underscores social media's precision, engagement, and adaptability, positioning it as a preferred advertising platform in the body-shaper industry. This study enhances our understanding of body-shaper ads and their impact on consumer behavior. It serves as a valuable resource for both scholars and practitioners navigating the dynamic landscape of digital marketing and the transformative influence of social media in today's advertising world.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Professor Mark T. Owen
Date Deposited: 06 Dec 2023 15:57
Last Modified: 06 Dec 2023 15:57
URI: https://tudr.org/id/eprint/2434

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