Taufik, Edi Rahmat (2023) Promotion Strategy Through Instagram Social Media on Decisions of Users of Katira Makeup Artist & Hairdo Services In Serang. European Journal of Business and Innovation Research, 11 (2). pp. 66-71. ISSN 2053-4019(Print), 2053-4027(Online)
![[thumbnail of PROMOT~1.pdf]](https://tudr.org/style/images/fileicons/text.png)
Text
PROMOT~1.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (517kB)
Abstract
This study aims to determine the effect of promotional strategies through Instagram social media on users' decisions about Katira MakeUp & Hairdo services in Serang. The sample used was 30 people with a simple random sampling technique. The research method used is quantitative by collecting data through questionnaires. The data analysis technique used is simple regression analysis with SPSS. The research results obtained show that the promotion strategy variable has a significant positive effect on purchasing decisions. This is evidenced by the t-count of 10.301 (> 1.98) and a significance of 0.00 (<0.05).
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 14 May 2023 01:03 |
| Last Modified: | 14 May 2023 01:03 |
| URI: | https://tudr.org/id/eprint/1739 |
Actions (login required)
- View Item
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)