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Items where Author is "Yassin, Cherouk Amr"
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Yassin, Cherouk Amr (2022) The Grass is Not Always Greener on the Other Side: The Impact of Environmental Campaigns on Green Purchasing Behavior. International Journal of Business and Management Review, 10 (8). pp. 1-20. ISSN 2052-6393(Print), 2052-6407(Online)
Yassin, Cherouk Amr and Rawas, Ahmed El (2022) The Influence of Ducoffe's Advertising Value Model on Health Care Service Quality Perception. International Journal of Management Technology, 9 (2). pp. 34-46. ISSN 2055-0847(Print) , 2055-0855(Online)