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Items where Author is "Jemaiyo, Beatrice"
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Article
Mossin, Charity and Jemaiyo, Beatrice and Bor, Gilbert (2024) Brand Equity and Consumer Behaviour Among Selected Outlets of Telecommunication Companies in Kenya. British Journal of Marketing Studies, 12 (4). pp. 32-60. ISSN 2053-4043(Print), 2053-4051(Online)
Jelimo, Nancy and Jemaiyo, Beatrice and Nyiva, Mary (2024) Relationship between Place strategy and Organizational Performance of Maize Seed Companies in Kenya. British Journal of Marketing Studies, 12 (3). pp. 56-68. ISSN 2053-4043(Print), 2053-4051(Online)
Jemaiyo, Beatrice (2024) Relationship Between Customer Perceptions and Customer Loyalty Among Star-Rated Hotels in North Rift, Kenya. European Journal of Business and Innovation Research, 12 (4). pp. 55-78. ISSN 2053-4019(Print), 2053-4027(Online)
Sambu, Tecla Chepngeno and Jemaiyo, Beatrice and Tanui, Peninah (2024) Relationship Between Ethical Values and Financial Sustainability of the Catholic Diocese of Eldoret. European Journal of Accounting, Auditing and Finance Research, 12 (9). pp. 67-81. ISSN 2053-4086(Print), 2053-4094(Online)
Boinett, Collins Kibet and Kibet, Yusuf and Jemaiyo, Beatrice (2022) Relationship between Brand Awareness and Competitive Advantage of Independent Petroleum Dealers in Uasin Gishu County, Kenya. British Journal of Marketing Studies, 10 (4). pp. 27-39. ISSN 2053-4043(Print), 2053-4051(Online)
Jemaiyo, Beatrice (2022) Relationship between Hotel characteristics and Customer Loyalty Among Star-Rated Hotels in Kenya’s North Rift Region. International Journal of Business and Management Review, 10 (6). pp. 1-18. ISSN 2052-6393(Print), 2052-6407(Online)