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Items where Author is "Jatau, Babuji Ibrahim"

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Dauda, Mohammed and Jatau, Babuji Ibrahim (2023) Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship. British Journal of Marketing Studies, 11 (3). pp. 73-89. ISSN 2053-4043(Print), 2053-4051(Online)

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