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Ekong, Justina Ekom and Mfon, Abasiama Asuquo and Ibok, Nkanikpo Ibok (2023) Innovative Marketing Skills and Business Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State, Nigeria. International Journal of Business and Management Review, 11 (3). pp. 48-64. ISSN 2052-6393(Print), 2052-6407(Online)