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ILoamaeke, Nzube Chukwudi and Nwaizugbo, Ireneus Chukwudi and Ogbunankwor, Chibueze Emmanuel (2022) Application of The Attribution Theory to Consumers’ Choice of Retail Outlets in A Nigerian Setting. European Journal of Business and Innovation Research, 10 (4). pp. 54-73. ISSN 2053-4019(Print) ,2053-4027(Online)