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Items where Author is "Bor, Gilbert"

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Article

Mossin, Charity and Jemaiyo, Beatrice and Bor, Gilbert (2024) Brand Equity and Consumer Behaviour Among Selected Outlets of Telecommunication Companies in Kenya. British Journal of Marketing Studies, 12 (4). pp. 32-60. ISSN 2053-4043(Print), 2053-4051(Online)

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