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Anyanwu, Iheanyi B. and Ezeaku, Margaret N. and Ogboagha, Callister O. (2022) Relationship Marketing and Customer Loyalty in Chain Fast Food Establishments in Umuahia, Abia State, Nigeria. International Journal of Home Economics, Hospitality and Allied Research, 1 (21). pp. 178-188. ISSN 2971-5121
Anyanwu, Iheanyi B. and Ezeaku, Magret N. (2022) Assessment of Food Quality, Perceived Value, and Brand Image as Determinants of Brand Switching among Dinners in Food Service Establishments in Umuahia Metropolis, Abia State, Nigeria. International Journal of Home Economics, Hospitality and Allied Research, 1 (1). pp. 128-137. ISSN 2971-5121