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Affiah, Eno . A. and Udom, Mina Elsie L. and Nwaguru, Peter and John, Nsikan and Okon, Mercy G, D. (2022) Product Positioning and Customer Targeting Practices Adopted by Small-Scale Manufacturing Firms in Rivers State, Nigeria. British Journal of Marketing Studies, 10 (4). pp. 17-26. ISSN 2053-4043(Print), 2053-4051(Online)