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Abam, Evaristus Nyong (2018) Branding As a Means of Positioning Itself in the Marketplace – A Case Study of the Catholic University Institute of Buea – The Entrepreneurial University. British Journal of Multidisciplinary and Advanced Studies, 2 (3). pp. 49-53. ISSN 2517-276X(Print), 2517-2778 (Online)