Munyangeyo, Théophile (2022) Analysing the dynamics of inclusive practices through the mass media coverage of deafness, multimodal communication and performance in professional contexts. International Journal of International Relations, Media and Mass Communication Studies, 8 (2). pp. 1-24. ISSN 2059-1845 (Print), 2059-185 (Online)
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Abstract
Multifaceted diversity and related inclusive practices are increasingly becoming very significant in designing social policies and managing the workforce in the workplaces. This paper discuses the cultural shift in the public perceptions of deafness and hard of hearing in a synchronic perspective. Using Buzzsumo’s content analyser, we identified the content published during the British Strictly Come Dancing 2021 television show around “Rose Ayling-Ellis”,“sign language” and “deaf” as specific keywords. We examined the data in tandem with the social engagement, the concept, the purpose and the impact of inclusive practices through the mass media coverage of deafness, multimodal communication and performance in a professional context. The findings revealed a significant increase in social engagements with Sign Language and Deaf; and Rose Ayling-Ellis was an important driver of the content and related topics. Using the content analysis and Maslow’s Hierarchy of Needs as theoretical frameworks, this study confirms that multimodal communication strategies have allowed the (dis)ability dimensions to transcend the empathic assumptions in the society and the workplace and embrace significantly meritocratic achievements in a very competitive and yet inclusive contest. The paper concludes that ability/disability is an elusive dichotomy that is often related to societal and cultural interpretative deficiency. But for the Equality, Diversity and Inclusion framework to lead to meaningful changes within the society and the organisations, it should be supported by equitable interventions designed to facilitate and warrant the level playing field.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 06 Jul 2022 08:43 |
| Last Modified: | 06 Jul 2022 08:43 |
| URI: | https://tudr.org/id/eprint/656 |
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