Eneanya, Austin Chuks and Eneanya, Augustine Nduka (2023) Product Value Proposition (PVP) Framework Using Agile Methodologies and Marketing to Sustain Technological Startups. European Journal of Business and Innovation Research, 11 (6). pp. 70-83. ISSN 2053-4019(Print), 2053-4027(Online)
![[thumbnail of Product Value Proposition.pdf]](https://tudr.org/style/images/fileicons/text.png)
Text
Product Value Proposition.pdf - Published Version
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (494kB) | Request a copy
Abstract
This research investigated the application of the Product Value Proposition (PVP) Framework, Agile techniques, and marketing to increase product-market fit and promote successful product adoption. The PVP Framework presented a methodical approach to building compelling value propositions that matched product attributes with customer wants. Agile methodologies enabled customer-centric product evolution through flexibility and iterative development. This study clarified the literature's opinions on the concept. It gave insight into achieving optimal product-market fit. This was accomplished in this study by investigating the synergy of these ideas and their applications in product management and marketing. A thorough review of the literature and study of business value proposition models from previous studies in the literature aided in gaining a thorough understanding of this topic.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 30 Oct 2023 11:11 |
| Last Modified: | 30 Oct 2023 11:11 |
| URI: | https://tudr.org/id/eprint/2321 |
Actions (login required)
- View Item
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)