Utulu, Anthony (2023) Rhetoric and the Philosophy of Christianity in Clive Staples Lewis’ Works: A Case of Mere Christianity. International Journal of International Relations, Media and Mass Communication Studies, 9 (2). pp. 25-41. ISSN 2059-1845 (Print), 2059-185 (Online)
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Abstract
This study discussed rhetoric and the philosophy of Christianity in Clive Staples Lewis' Mere Christianity. It focused on how C.S. Lewis used rhetorical symbols, key terms, and clusters around them to induce his readers' actions. The cluster criticism approach was adopted. Katz and Lazarsfeld's 1955 Personal Influence theory explained how opinion leaders or rhetors indirectly establish the media (print) effects. The cluster criticism method analysis revealed how C.S. Lewis deliberately influenced readers using key terms and clusters.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Professor Mark T. Owen |
| Date Deposited: | 21 Jun 2023 08:22 |
| Last Modified: | 21 Jun 2023 08:22 |
| URI: | https://tudr.org/id/eprint/1901 |
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