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The Impact of Investment Knowledge and Minimum Capital On Student Interest in Capital Market Investing, With Social Media as A Moderating Variable

Purnama, Endah Bati and Sanusi, Fauzi and Suryani, Emma (2023) The Impact of Investment Knowledge and Minimum Capital On Student Interest in Capital Market Investing, With Social Media as A Moderating Variable. European Journal of Business and Innovation Research, 11 (2). pp. 55-65. ISSN 2053-4019(Print), 2053-4027(Online)

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Abstract

This study aims to assess how investment interest is affected by investing expertise, the required minimum capital, and the moderating effects of social media. One hundred thirty-five current students from colleges and institutions in the province of Banten were collected using a purposeful sample technique. Data is gathered via a questionnaire and analyzed using smartPLS or partial least squares (PLS). Findings showed that investment knowledge did not influence investment interest. However, little money did, and social media could not mediate the interaction between investment knowledge, minimal capital, and investment interest.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Professor Mark T. Owen
Date Deposited: 14 May 2023 01:03
Last Modified: 14 May 2023 01:03
URI: https://tudr.org/id/eprint/1738

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